John Lewis monster drawn by Leicestershire illustrator

John Lewis unveiled its much awaited Christmas campaign advert yesterday, featuring a young boy who befriends Moz, a monster sleeping under his bed.

But did you know Moz the Monster was created by a Leicestershire illustrator?

Katy Halford announced on Twitter that it “feels so good to tell the world” that she created the character that features in the £7m advert.

The two-minute advert, set to a cover of Beatles track Golden Slumbers by Elbow, tells the story of Joe – a 7-year-old child who is woken by snoring and rumbling sounds beneath him.

After a number of sleepless nights, Joe keeps falling asleep during the day. So Moz decides to give him a night light, which when illuminated makes the monster vanish meaning Joe can sleep undisturbed.

But as the advert comes to an end with the tagline “For gifts that brighten up their world,” viewers soon realise when Joe turns off the night light, Moz returns – meaning they can remain friends.

The ad was aired last night and has divided audiences. People have been giving their opinions on Twitter: “So ready to cry,” said one. “Lost their magic touch,” said another.

Reviews have also been mixed, with some calling the ad “heart-warming” and others describing it “disappointing”.

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